About

THE MAKEUP ARTIST

With over 3 000 faces behind him and hundreds of glowing reviews, Ryno’s makeup artistry is as deliberate as it is intuitive. A former lifestyle magazine editor, beauty brand manager, and bestselling author, Ryno has crafted a career that spans print, screen and red carpets.

His distinctive point of view transcends trends. Trained by global masters — Mario Dedivanovic, Rae Morris, Sir John — Ryno brings couture-level artistry to real, diverse faces. His clients span all ages, complexions, and gender expressions. Ryno is known for beauty that reads as instinctive and iconic — informed by editorial discipline, shaped by experience, and untouched by the social noise.

THE BRAND

Makeup by Ryno is a South African-found cosmetics and lifestyle brand shaped by beauty and principle. Every product is created with uncompromising ethics: always vegan, always cruelty-free — and proudly PETA-certified. Our stance is clear: the freedom, dignity, and welfare of all beings matter.

The brand emblem — a golden star within a golden heart — reflects our philosophy. The star is a symbol of your limitless potential. The heart is a symbol of quiet advocating toward kindness and truth. In a world that rewards performance, we celebrate authenticity as the purest form of glamour. This is not makeup as a mask — it is ritual, identity, and celebration of your unique magic.

THE AGENCY

Founded unofficially in 2017, The Agency by Ryno extends Ryno’s singular standard to a handpicked, multicultural team of professionals based in Johannesburg and traveling countrywide. Each artist is personally trained and aligned with Ryno’s exacting ethos: discretion, precision and polish.

We’ve partnered with global and local leaders — Netflix, Mercedes-Benz, Investec, Vodacom, Discovery — providing scalable makeup and hair services for enormous corporate events to luxury weddings. Whether one face or seventy, our promise is the same: seamless service, exceptional talent and beauty that works for every face in every light.